Boots summer campaign was filmed at the outdoor pool in Letchworth

A leading pharmacy-led health and beauty retailer was making waves at Letchworth Outdoor Pool in May when a production company filmed their summer television advertising campaign there.

The production team ‘Sonny London’ arrived on site the morning prior to the start of the shoot to build and dress the set ready to film Boots summer campaign, bringing with them a crew of around 250 people. Filming took place over the next two days and will be aired for the first time tonight, (9 June) during Gogglesprogs on Channel 4 at 8.27pm.

The pool opened to the public in time for the late May bank holiday and Whitsun week. It remains open until 10 September.

Vaughan Watson, Head of Leisure and Environmental Services, said: “As the outdoor pool hadn’t officially opened, it was the perfect time for the production team to use the lido to film the advert.

“Boots adverts are notoriously popular, with campaigns such as ‘Here come the girls’ and the 2016 Christmas campaign ‘The gift of beauty’, and we are proud that they chose Letchworth Lido to film their new summer campaign.”

Watch the TV ad here: https://www.youtube.com/watch?v=-54x-D2EfzM

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